Paul simply knows a good idea when he sees one. The world is full of creative ideas, inventive spirits, and people who are determined to improve people’s lives in one way or another. When you find one person with all of this - the ideas, the spirit, and the determination to make a difference - you've found someone very special, indeed. That's how we all feel about our founder, Paul Burke. He is the reason urStuff came into being.

During the span of Paul’s career, he has worn many hats, from mechanic, to engineer and inventor to business owner. The thing that sets him apart from others with similar resumes is the fact that his drive, ingenuity and spirit has remained that of the 14 year old Paul that re-built a 1949 Ford from junked parts (a working car!) for his brother’s 16^th birthday. Paul believes that the sky is the limit, that working together means partnership and when it comes to helping others and driving success, there is nothing more to say than, “No Problem”.

Over the years, it has been this desire to create, to discover and to “find a way” that has made Paul successful. It is also how urStuff™ came to be. You see, Paul’s inventions have always been a product of his life experiences and his travels as much as they have been driven by explicit business opportunities, which is another way of saying that Paul’s inventions have never been product category dependent. Paul simply knows a good idea when he sees one and he saw one in 2004 when he discovered the prototype of a consumer alcohol tester being developed overseas. Many months and design hours later, Paul and his team had purchased the rights to the alcohol tester, re-engineered it for reliable accuracy and dependability and went in search of a way to take the product to market.

Over the course of the next five years, Paul perfected urStuff's Sensibel™ Earphones and began collaborating with other inventors and scientists on developing additional unique products for the company. These collaborations spawned revolutionary products like the Mo-Bowl^®, which was designed and patented by Rich Skowronski, OdorZAP™ and MoldZAP™ developed by Dr. Mohsen Amiran, and the Airistar® product line that was co-developed with Roy Kibbe.